IMAGITRIM is a team of three core consultants with broad expertise-base in organizational development, brand positioning, and leadership. Together, the team has more than 40 years experience and have worked with clients in several countries. In addition to the core team, IMAGITRIM can retain additional subject-matter expertise in workshops and consulting projects depending on a client’s needs.

Elisabet Sofianidou
Change Management and Project Management
More than 14 years of experience as a leader in global industrial corporations in Sweden in Project execution, Sales and tendering, Product development, Product Delivery and Aftermarket. Currently helping organisations to successfully implement projects that are business critical and include a substantial amount of business change. Holds an M.Sc. in Business Administration and Economics from Linnaeus University, is a certified Change Leader through PROSCI (ADKAR), and a certified Board Member through Styrelseakademien. Elisabet is also the CEO of IMAGITRIM.


Lena Gustafsson
Change Management and Strategy
Lena Gustafsson is an experienced professional coach boosting individual development as well as organizational. More than 20 years of experience as a leader in different types of organisations including SMEs, economic associations and combination organisations with volunteer and employed staff. 15 + years of experience in coaching, leadership development, business development consulting and board work. Master of social Sciences majoring in Psychology, ICF professional Certified coach (ICF PCC), certified board member and chairman through Styrelseakademin and holds a university degree in pedagogical work.


Naimul Abd
Innovation and Brand Positioning
More than 15 years experience in working with multinational organizations, small and medium scale enterprises, and startups in areas ranging from strategy, innovation, brand portfolio management and architecture, brand positioning and customer focus, advertising and PR, and project management and digital marketing. Experience across several sectors including retail, FMCG, automotive, consumer appliances, telecom, education, and consulting services. Holds MBA from Pakistan and M.Sc. in Marketing and M.Sc. in Entrepreneurship from Sweden.